Our Story – Genki

Our Story


What we do

We are trailblazers in gaming innovation. We make hardware that makes improves the console gaming experience; whether you’re on an adventure, commuting, or sharing new memories with friends. We thrive in crafting innovative concepts that combine thoughtful design and engineering to elevate play experiences.

Elevate your play with #genkithings.


The adventure begins

Back in 2016, Eddie, Chris, and Andrew worked together with the journey of building the first-ever drone flight academy for Toys”R”Us. Eddie was leading large-scale innovation initiatives and recruited Chris, a former colleague at the design consultancy IDEO, who was known for prototyping unique products and spaces. At a local makerspace they found Andrew hosting a workshop teaching makers how to make carbon fiber racing drones. We all shared a passion for making products, exchanging radical ideas, prototyping on the side of our full-time commitments… until one day we just said let’s do what we love. Together, we founded Human Things Inc., and established the Genki brand in 2017 on the idea that real objects could be special like those found in video games – you know the ones where you open treasure chests filled with enchanted items that give your character special abilities.


Backed by crowdfunding

We launched the world’s first USB-C Bluetooth audio adapter for the Nintendo Switch as our first project on Kickstarter in June 2018 and were humbled by the success. We’ve slowly expanded the team to support a portfolio of products and have established partners for various types of production. Getting to this point took a lot of sleepless nights over product revisions, intense team debates, frustrating production delays, lots of on-the-go learning, more hours than we care to count spent on the factory floor, as well as a lot of stars aligning. Since 2018, we’ve had over 60,000 backers across 90 countries who have helped us raised more than $5M+ in crowdfunding to bring our our products to life. Honestly there’s no way Genki would be here if it weren’t for our earliest supporters on Kickstarter. We are super fortunate to have found the most helpful, passionate, gamers in the world in this community who consistently challenge us to be better. The funds we raise in our campaigns allow us to remain independent, allowing us to take on risks with new products to delight our customers.


Our design philosophy

We love tinkering. Over lunch we can’t stop talking about new ideas that it makes it ever so hard to go back and progress on existing projects. The process it takes from brainstorming, to sketching out concepts, to assembling prototypes is a blast. We’re constantly challenging ourselves with different perspectives, prioritizing from the lens of a consumer (which is easy cause we’re gamers!) but also from a business, design, and engineering perspective. We want to create versatile products that allows you to experience play in new ways. When we launch a Kickstarter it’s usually not the end point, we relentlessly want to improve it based on feedback and although its resulted in added delivery time we want to make sure we’re solving for real problems.